Cate Trotter

Founder and Head of Trends, Insider Trends

Insider Trends is a leading London based retail futures agency.

At Insider Trends, Cate has helped brands such as Facebook, Nike, Chanel, Galeries Lafayette, PVH, Swarovski, Samsung, Mercedes-Benz, Puig, Johnson & Johnson, Levi’s and EE innovate and create world-leading retail ecosystems.

Cate frequently works with senior team members – including Unilever’s CEO, the General Manager of L’Oreal France, Mega Image’s CEO, Clarks’ Managing Director, Tom Tailor’s CEO, Carrefour’s Chief Operations Officer and the board of Hugo Boss.

Cate’s experience of setting up two successful businesses in her twenties led to her being named one of the world’s top 50 influencers in retail for the past 3 years. She’s been quoted numerous times in Forbes magazine and is a RetailWire BrainTrust expert. LinkedIn named her one of the top 15 most listened to professionals in the UK. She has more than 30,000 followers on LinkedIn.

She is a very experienced speaker, regularly making keynote presentations to audiences of up to 1,200 people. In the past 12 months, she has presented in almost every European country, plus Dubai, Colombia, Chile, Florida, Chicago and New York.

Cate combines unique, powerful insights with solid data, presenting them in a no-nonsense way. She uses inspirational case studies to show how audiences can tap into these trends and get ahead. Cate’s presentations draw on her personal connections and interviews with retail innovators, as well as first-hand experience of the world’s best retail spaces. This enables her to develop fresh perspectives that challenge and enlighten audiences.

Speaking topics:

Insightful overviews:

          •         Surviving and thriving, mid- and post-COVID

          •         The Future of Retail

          •         Key Retail Trends

          •         Exponential, Digital-First Retail

The Future of…: Luxury; Loyalty; Sustainable Retail; Customer Experience; Technology in Retail; Retail Operations; Retail Supply Chains; Retail Real Estate.

The best of…:

          •         Digitally native, vertically integrated retail

          •         Retail in Asia

Sector specific presentations – The Future of…: Grocery Retail; Fashion Retail; Department Stores; Beauty Retail; Telecoms Spaces; Electronics Retail; Automotive Retail; Sports and Activewear Retail; DIY and Hardware Retail.

Innovation and future-gazing:

          •         The World in 2035

          •         How to Thrive in an Exponential World

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London, United Kingdom


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